PwC's Sustainability Index is an annual overview of how the sustainability projects of 50 of the largest companies in Iceland is progressing, with a particular focus on climate issues. The assessment of the companies is based on public information, annual- and sustainability reports, and is conducted by PwC. This year, ÁTVR is one of the eight companies that demonstrate a reduction in greenhouse gas emissions from its own operations and value chain. In 2018, ÁTVR began publishing information on the product card of most products on vinbudin.is about the estimated carbon footprint of packaging, which accounts for the largest part of the carbon footprint.
Here on vinbudin.is and on the shelves in the Vínbúðin stores, the certifications that each product has are also specified. The certified categories are; Sustainable, Organic, Fair Trade and Biodynamic. The aim of product certification is to protect biodiversity and soil health, reduce greenhouse gas emissions and ensure good working conditions. Independent regulators certify that production complies with requirements and certification is a good safeguard against greenwashing.
To reduce emissions in the value chain, ÁTVR is currently working on a project with alcohol monopolies in the Nordic countries, where the aim is to calculate the total carbon footprint of each product. In the future, the aim is to publish emission figures, in addition to packaging, for transport, production and cultivation.
ÁTVR is proud to have achieved success in reducing greenhouse gas emissions and to be among those who have achieved the best results. With the new project on product carbon footprint, we are laying the foundation for continued success in sustainability.
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