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The Nordic way

The Nordic way
ÁTVR endeavours to guarantee that all products sold in the stores are manufactured according to international conventions and codes of conduct.

The Nordic countries consider restrictions on the sale of alcoholic beverages as an effective method to reduce harmful alcohol consumption. In all Nordic countries, except Denmark, government has patent on the sale of alcohol.

Alcohol is not like any other product on the market. Therefore the operation is based on clearly defined responsibilities and on the fact that we do not strive to maximize the profits or encourage sales within the stores. 

Nordic alcohol monopolies play an important role in achieving this goal.

The Nordic way in a nutshell:

  • State-owned stores with a patent on retail sale of alcoholic beverages
  • Limited access; few outlets, restriction on opening hours and preventions regarding home-brewery
  • Regulations to prevent young people or obviously intoxicated individuals from buying alcohol
  • Do not strive to maximize profit
  • Neutrality in brand marketing; no product is favored over another
  • Restrictions on advertising and marketing
  • Booklet was published on the state-run alcohol sales in Finland, Iceland, Norway and Sweden

Contract with suppliers

Joint Nordic code of conduct is available for suppliers in each country.