Fréttir
15.10.2025
The sale of Christmas beer and other Christmas products will start in Vínbúðin stores Thursday, November 6th. Seasonal products are usually eagerly awaited, especially the Christmas products.
29.09.2025
PwC's Sustainability Index is an annual overview of how the sustainability projects of 50 of the largest companies in Iceland is progressing, with a particular focus on climate issues. The assessment of the companies is based on public information, annual- and sustainability reports, and is conducted by PwC. This year, ÁTVR is one of the eight companies that demonstrate a reduction in greenhouse gas emissions from its own operations and value chain. In 2018, ÁTVR began publishing information on the product card of most products on vinbudin.is about the estimated carbon footprint of packaging, which accounts for the largest part of the carbon footprint.
Here on vinbudin.is and on the shelves in the Vínbúðin stores, the certifications that each product has are also specified. The certified categories are; Sustainable, Organic, Fair Trade and Biodynamic. The aim of product certification is to protect biodiversity and soil health, reduce greenhouse gas emissions and ensure good working conditions. Independent regulators certify that production complies with requirements and certification is a good safeguard against greenwashing.
To reduce emissions in the value chain, ÁTVR is currently working on a project with alcohol monopolies in the Nordic countries, where the aim is to calculate the total carbon footprint of each product. In the future, the aim is to publish emission figures, in addition to packaging, for transport, production and cultivation.
ÁTVR is proud to have achieved success in reducing greenhouse gas emissions and to be among those who have achieved the best results. With the new project on product carbon footprint, we are laying the foundation for continued success in sustainability.
18.09.2025
The sale of October beer begins on Thursday, September 18th and ends on October 31st. A total of 18 types are expected this year. In the Web store you can see a list of the October beers and by selecting an item you can see in which Vínbúðin stores it is available.
01.09.2025
Þorgerður Kristín Þráinsdóttir started work as CEO of ÁTVR, September 1st. The former CEO, Ívar J. Arndal, held the position for 20 years. As we thank Ívar for his good work, we welcome Þorgerður to the company.
01.09.2025
Beer and barbecue are a well known and popular combo. Here are some classic suggestions for food pairings with beer:
18.06.2025
Our beautiful store at Flúðir received the local Environmental Award 2025 of Hrunamannahreppur. The award was presented at a celebration on the Icelands National Day on June 17.
13.06.2025
All Vínbúðin stores are closed on Iceland's National Day, Tuesday June 17th.
10.06.2025
In the summer time, it's especially fun to play with colorful drinks when the sun shines. Here are recipes for three cocktails that would be fun to try, but in our cocktail collection you can find a number of recipes for cocktails that are suitable for most occasions (including non-alcoholic versions).
10.06.2025
Updated: all stores have opened now
Due to a power outage in some part of South Iceland, some of our stores may delay opening today. This applies to Vínbúðir in Hella, Hvolsvöllur, Vík and Vestmannaeyjar as of now. The shops will open as soon as electricity is restored.
04.06.2025
Þorgerður Kristín Þráinsdóttir has been appointed the new CEO of ÁTVR, starting on September 1st. The announcement was published on the website of the Ministry of Finance and Economic Affairs, where it was noted that Þorgerður was selected from a group of nineteen applicants.
Þorgerður has served as CEO of the Fríhöfnin Duty Free store since 2014, and previously worked at Lyfja hf., as Director of Stores and Marketing and Human Resources Manager.