Alcohol sales in 2019 were just below 22.7 million liters, which is a 3.1% increase in liters from 2018. 

Customers also increased by 2.4% in 2019, with a total of 5.1 million customers, compared to just under 5 million in 2018. On December 23rd 2019 Vínbúðin stores had around 46,000 customers, which is a record number, with the previous record being 44,000 customers in one day. December 30th was also busy with almost 43,000 customers.

The sales for sparkling wine and Champagne usually spike towards the end of the year. 21,693 liters were sold from December 26th - December 31, an increase of 2.75% from the previous year. Looking at December as a whole, sales for sparkling wine and Champagne were 44,462 liters, an increase of 10.6% from 2018.