Sleppa valmynd og fara beint í meginmál

Global policy

Guiding light

We operate under a government policy aimed at promoting public health and social responsibility regarding alcohol and tobacco, in accordance with community consensus.


We aim at being a leader in customer service and social responsibility.


Responsible practices

  • We support a community consensus around current practices regarding alcohol retail sales.
  • We are committed to the responsible use of resources and valuables.
  • We continually seek new ways to make our operations more efficient.
  • We are committed to non-discriminatory practices regarding product selection and distribution
  • We discourage alcohol consumption among young people by enforcing the legal age limit on purchasing alcohol

Employee satisfaction

  • We aim to create a secure, healthy and enjoyable workplace, where communication is dynamic, informed and responsible.
  • We ensure that our employees are treated respectfully and are able to fulfil their potential on the job.
  • We create opportunities for our employees to increase their knowledge and improve their skills.
  • We do not tolerate workplace discrimination and ensure that employees enjoy equal compensation for equal work.

Customer satisfaction

  • Our customers are our priority and we keep their expectations in mind at all times.
  • Our service is dynamic, professional and unbiased.
  • We make an effort to educate our customers, without encouraging increased consumption. 

Responsible product selection

  • We aim to make sure all our products meet international standards of quality of production.
  • We aim to provide an interesting and diverse range of high quality products.
  • We make an effort to ensure both product safety and product quality.
  • We aim to protect young people by restricting access to unsuitable products.

Respect for the environment

  • We operate with respect for the environment and continually seek ways to minimize our environmental impact.
  • We systematically decrease waste production and create eco-friendly options for our customers.


The policy is in force from June 1, 2019