Vínbúðirnar aim to reduce young peoples alcohol consumption by ensuring that age limits for purchasing alcohol are respected at all times.
One of the company's main duty is to ensure that all customers have reached the age of 20 and great emphasis is placed on credential checking in all our stores.
To promote training and education there are carried out surveillance visists from external sources to see whether young people aged 20-25 years are asked for their credentials.
Vínbúðirnar have implemented preventitive measures to draw attention to the age limit for alcohol purchasing as well as to disencourage young people to buy alcohol. Here you can see the advertising campaigns Vínbúðin has promoted in recent years on the subject.