In this campaign the goal is to raise awareness of the harmfulness of the chewing tobacco.
The ad is targeted at the youth and is therefore designed to draw attention to younger people. The graphics are very visual and makes the chewing tobacco usage pretty disgusting. We are also proud to mention that this is the first 3D ad (three-dimensional), taken in Iceland.
Among other things as a part of the campaign a large trashcan was located in sports halls, schools and cinemas.